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Events Are Like Theater

 

Events are like Theater

By: Cylie Svartoien, Marketing Specialist, Kingham Signature Events

Set the stage – can everyone see the action? Cue the lights – what are you spotlighting? Design the set – what atmosphere are you going for? Can you feel the excitement buzzing in the air?

Your milestone event is theater in live action. Except, you don’t get a typical rehearsal process to work out all the kinks.

Every event you host represents your brand, your company, and your passion. A poorly planned event with details overlooked sheds an embarrassing, and unprofessional light on your organization. To pull off a dazzling experience from curtain opening until close, your event designer must have the knowhow to bring all of the moving parts together smoothly.

Like a theater director, an event designer doesn’t simply manage a checklist, but instead brings a production to life. To coordinate such a creation, your director must provide attention to detail, expertise in production and a full understanding of your brand’s personality.

Every theater production requires expertise in all areas:

  • Stage Management
  • Costume Design
  • Set Design
  • Lighting Design
  • Directing
  • Acting

The same is true for a skilled event designer. They must know the ins and outs of every detail:

  • Event Flow
  • Floor Seating Design
  • Catering
  • Event Design/Decorations
  • Furniture rental
  • Lighting
  • Floral Accents
  • DJ, Band, Entertainment coordination
  • Crisis Management
  • Keep cues rolling
  • Audience engagement
  • Stay on top of event technology and trends
  • Maximize your ROI

Like the actors of a play, the quality of your event’s vendors and entertainment affect the overall integrity of your production and brand.

Unlike a theater show with multiple performances, your milestone event is featured only once! Because of this, the risks are high. That means one chance to connect, interact and WOW your guests with an experience that will leave them craving more.

One chance for a lasting impression.