From weddings to fundraisers and conferences, events can be a lot of work. But, event designers and event planners can help lighten the load and take on many of the organizational tasks that can make or break the occasion. And, while these two titles may seem like the same thing, they are completely separate roles that work together to make your event a success. What makes them so different? And, how does each role impact your affair?
What is event design?
Event design is the process of creating a vision for an event by crafting a blueprint of all the visual details around the occasion to transform your space. Think about the last event you attended. Did the occasion have a theme? Did the decor reinstate this theme? What details went into contributing to the theme of the event? All of those aspects are part of the event design. As a whole, event designers:
- Research your audience’s preferences, demographics, and market trends
- Meet with key stakeholders to get ideas and discuss event goals
- Design the environment for the event — either a specific aspect of its entirety
- Choose specific elements that reinforce branding and your event goals
- Design photoshoots and branded material to promote the event
What is event planning?
While event designers are focused on the decor and aesthetic of your event, event planners are all about the logistics and organization of your occasion. This includes thinking through what space and equipment your speakers will need as well as how many tables and chairs will accommodate your crowd. Planners are also the ones that help you track down photographers, entertainment, caterers, and other businesses that will contribute to the event. The core of an event planner’s job includes:
- Working with decision-makers to come up with an initial plan
- Developing an event timeline
- Finding and booking a venue
- Reviewing vendors and negotiating contracts
- Securing transportation
- Developing a timeline for the event
- Ordering supplies and coordinating orders
- Supervising event set-up
- Monitoring the event for potential problems
- Troubleshooting any logistical problems that arise
How do these roles work together?
Event designers and planners should be considered the yin and yang of occasions. As they come together, they can make an extremely successful event. Event designers focus on the flourish of your event — from the decor and style of chairs to the china used at dinner (if applicable). While the designers are focused on the look of your event, the planners are focused on the functionality. They think through the timing of the speakers, how each speaker will get a microphone, when doors open for guests to arrive, and all the other details of your event. By working together, they can make even the most chaotic event run smoothly.
While these two roles are different, they also share many similarities — and in some cases are done by the same team. The most common similarities include:
- Ensuring you love every element of your event
- Personalizing your event to tell a unique story
- Recommending any number of vendors in their arsenal if you need suggestions or replacements
- Being available for the day of your event, on-site and ready to help
- Leveraging their creativity to make your event a success
How Kingham Creative Events Can Help
Trace Kingham and his team help make your vision a reality with a high attention to detail and years of experience in the event space. Our stylists are experts in refreshing annual events gone stale and bringing to life memorable and lasting experiences. Kingham Creative Events transforms experiences for Fortune 500 companies and large non-profit organizations with dramatic results out of the gate. Contact us today to get help with your next event.