Uncategorized

3 Proven Ways to Revamp Your Repeat Event

By Cylie Svartoien

When you have a local repeat event with a consistent audience, it’s easy to get comfortable and rely on tactics that have worked before. However, if you want to keep your audience’s attention and attendance, it’s critical to revamp, refresh and rejuvenate your show.

Last week at the Heroes Luncheon in Tampa, we spruced up the atmosphere in a variety of ways. Already, we’ve received phenomenal feedback, and here are some of the key tactics we used. Apply them to your next repeat event, and watch your audience crave more!

The First Step to Increasing your Event ROI

Before you even start to plan your event –there is one trick you need that will help you to maximize your return on investment. Do this, and every detail you plan thereafter will have a greater impact on your target audience.

You must think like a guest.

To help you develop the experience, put yourself in your guests’ shoes – or high heels for an elegant occasion. Make sure that you are designing an event that reflects your brand mission.

Imagine you are them.

Turning Guests into Mission Partners

By Cylie Svartoien, with excerpts from Standout by Trace Kingham

For years, the typical event experience resembled a night at the theater: guests arrive only to sit down and turn their attention to the stage. If it’s a typical event, the show might feature a speaker and possibly even a video. Now, the audience wants to be heard, too. With all of the advances in event technology, there is no excuse for not including your guests in the conversation.

Guests are no longer satisfied with watching an event-they want to experience it.  People are looking to be involved in the event, switching the stage to the guests and giving them a voice. So how are you engaging your guests?

4 Pillars of Event Planning

These pillars have stood the test of time to pull off unforgettable, milestone events. They will help enhance your event by maximizing the four main experience checkpoints. When you can masterfully pull off each checkpoint with panache and style, you will see your return on investment skyrocket!

Pillar 1: ATTRACT

When it comes hosting an event, understanding your audience is essential so that you can best know how to entice them. What do you want them to know about the event, and how can you present that to them?

When it comes to the invitation, it’s more than just inviting the masses and assuming they will come. Introduce them to the event by giving them a sneak peek at your WOW factor that will encourage them to take action and RSVP to your event.

Events Are Like Theater

By: Cylie Svartoien, Marketing Specialist, Kingham Signature Events

Set the stage – can everyone see the action? Cue the lights – what are you spotlighting? Design the set – what atmosphere are you going for? Can you feel the excitement buzzing in the air?

Your milestone event is theater in live action. Except, you don’t get a typical rehearsal process to work out all the kinks.

Trace Kingham launches new book and supports Adoption.

STANDUP for Children & STANDOUT the Book Launch

Tampa, FL (January 27, 2016) – Tampa-based Kingham Signature Events (KS Events) founder and President, Trace Kingham announces partnership with the Columbus, Ohio based Dave Thomas Foundation for Children. Trace Kingham will launch his new book, STANDOUT: Place Your Business in the Spotlight with Results-Driven Events, January 28 in Tampa and February 1, in Columbus, Ohio. All profits from the book sales and the launch events will go to support the Dave Thomas Foundation for Adoption. (www.davethomasfoundation.org).