Just like our personal resolutions we make the beginning of each New Year, whether to improve our fitness level or improve our organization skills, whatever your resolutions may be, we need to take some time to make resolutions for our upcoming events in 2018.
One of the best ways to improve outcomes is to conduct a 3-step assessment of our event experience and make resolutions to improve metrics from your findings. How?
Identify the event purpose. Be realistic and be sure to include stakeholders in your process. I always encourage planners to involve leadership, board members, event attendees and more in this process. You’ll be surprised how many different opinions you may receive. But it’s important to create an event purpose statement that will ultimately positively impact the goals of the organization. Make it clear and concise all stakeholders must be on the same page.
SAMPLE EVENT PURPOSE: Our annual gala invites community leaders and their circle of influence to honor 2- 3 key individuals
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