This video shows a gala I produced for over 1,000 guests in a football practice facility. It underscores the amount of pre-planning it takes with amazing clients and vendors to pull off an event with Event Experience Strategies. Watch and you’ll see load-in, set-up, guest arrival, entertainment and load-out in less than 3 minutes. Thanks to Mills James for producing such a great video demonstrating what it takes to create a great evening for the guests and the host organization.
For our great client TechColumbus…creating a stage for a room over over 1,200 guests keeping the audience engaged was our challenge. This image represents, with our great partners at Bartha Audio Visual, the concept of creating interesting eye candy, but also giving us a platform to strategically cascade valuable information throughout the event and during the awards program.
Twitter and Facebook live feeds, Image Magnification, rear projection video screen used as our stage back drop to reinforce messages, showcase organizations, play back videos and brand the stage at our finger tips.
The use of color and form brought the stage out into the audience and the sight lines were all carefully calculated to ensure every guest had a “front row seat.”
This drawing was used to gain approvals from the client our the “concept” and allowed us to work with our vendor partners to create an evening that was unforgettable.
Producing large events is thrilling. The biggest thrill for me however, is not the event size, but the human connections that an event creates on any scale large or small. With social media, technology, demands at work and family demands taking up so much time, we crave personal face-to-face human interactions even more than ever. Events give us that opportunity to connect and bring people together, whether it’s an intimate dinner party or a gala with thousands of guests- events need to be designed to encourage and share human experiences, connect individuals and most of all be real in purpose and form.
Providing a platform for human connections builds engagement, builds community supporting a cause or brand, and lasts well beyond the experience by building memories and a sense of belonging (greater ROI). Think back to an event where you had the time of your life, the conversations, the laughter, the connections with others…if you keep thinking, you may remember the host, the environment, and what made it such a great time. In most cases, you would remember everything, because it was an amazing experience. That is a great event experience! Was it strategy or just good luck? Organizations can’t afford to count on good luck any longer. It’s relatively easy to create an event, invite people to attend and show them a nice time…but today that’s simply not enough.
Build Experiences to create Human Connections
Strategy is what you need to stand out of the crowd. Just like a great marketing strategy, an Event Experience Strategy (EES) is even more important when producing an event. It will create a buzz that will transcend any marketing plan. People will talk about the experience, become loyal to your event/brand and encourage their network to attend, because we want to share this amazing experience with others.
Today, our personal time constraints mean that we have to be strategic with our “spare time” and choose wisely how we want to spend that time. We want to find opportunities that will feed the craving for real human interactions and improving our own human experience. Event Experience Strategy is key to finding your next event success!
Our next post will dive into specific Event Experience Strategies and how you can use these ideas for your upcoming events.