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February 2016

4 Pillars of Event Planning

4 Pillars of Event Planning

These pillars have stood the test of time to pull off unforgettable, milestone events. They will help enhance your event by maximizing the four main experience checkpoints. When you can masterfully pull off each checkpoint with panache and style, you will see your return on investment skyrocket!

Pillar 1: ATTRACT

When it comes hosting an event, understanding your audience is essential so that you can best know how to entice them. What do you want them to know about the event, and how can you present that to them?

When it comes to the invitation, it’s more than just inviting the masses and assuming they will come. Introduce them to the event by giving them a sneak peek at your WOW factor that will encourage them to take action and RSVP to your event.

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Events with a Purpose: 3 Steps to Define Your Event Plan

Events with a Purpose

By Cylie Svartoien, with excerpts from Standout by Trace Kingham

If your guests walk away from your event and you don’t hear from them in some way or another (product purchase, donations, mission partnering, website traffic, etc.), then you have lost your ROI. To get the most return, your event needs strategy. To start your Event Discovery Process means defining your event’s purpose.

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